What LifePass is
LifePass is one pass for 40 gyms, swimming pools, studios, spas and lagoons across Iceland, checked into with a QR code in the app. Travelers buy one-time visitor passes; locals subscribe monthly. It is operated by Sporta ehf. in Reykjavík.
Facts
- Founded 2025 in Reykjavík by Carl Lucas Boenstroem, Valerie Christine, Victor Guðmundsson and Elvar Páll Sigurðsson.
- Operated by Sporta ehf., kt. 490925-1470, Hverfisgata 88, 101 Reykjavík.
- Payments processed in ISK by Kling, an Icelandic PCI-DSS compliant payment provider.
Current prices
Rendered live from the same catalogue the site sells from — always current.
Monthly memberships (3-month minimum)
- BaseISK 8,900/month
- PlusISK 14,900/month
- MaxISK 24,900/month
Visitor passes (one-time)
- Pool Day PassISK 1,100
- Gym Day PassISK 2,990
- Studio Day PassISK 3,490
- ExplorerISK 7,900
- AdventurerISK 14,900
- LocalISK 28,900
Contact
For interviews, data or imagery: support@lifepass.is — we answer press mail same-day.
