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What LifePass is

LifePass is one pass for 45 gyms, swimming pools, studios, spas and lagoons across Iceland, checked into with a QR code in the app. Travelers buy one-time visitor passes; locals subscribe monthly. It is operated by Sporta ehf. in Reykjavík.

Facts

  • Founded 2025 in Reykjavík by Carl Lucas Boenstroem, Valerie Christine, Victor Guðmundsson and Elvar Páll Sigurðsson.
  • Operated by Sporta ehf., kt. 490925-1470, Hverfisgata 88, 101 Reykjavík.
  • Payments processed in ISK by Kling, an Icelandic PCI-DSS compliant payment provider.

Current prices

Rendered live from the same catalogue the site sells from — always current.

Monthly memberships (no minimum commitment)

  • BaseISK 8,900/month
  • PlusISK 14,900/month
  • MaxISK 24,900/month

Visitor passes (one-time)

  • Gym Day PassISK 2,990
  • Studio Day PassISK 3,490
  • ExplorerISK 7,900
  • AdventurerISK 14,900
  • LocalISK 28,900

Logo & assets

Contact

For interviews, data or imagery: support@lifepass.is — we answer press mail same-day.

→ lifepass.is/contact